Official Site of Chris Zona

Marketing, Branding, Communications, and PR Professional

...And Part Time Marathoner

The case for scaling slow; Focusing on growth while maintaining culture

The case for scaling slow; Focusing on growth while maintaining culture

Posted on 20 Apr 2017 in Professional | 0 comments

I am not the first person to say it, nor will I be the last.  Forget (almost) everything that you learned in business school and instead focus on people.  People are everywhere.  They are in every facet of every business on the planet.  Customers are people.  Employees are people.  And people buy things from people.  First and foremost.  So, if you focus on people you should be successful.  Right? It sounds simplistic, and […]

Read More

If Loving Amazon Is Wrong, Then I Don’t Want To Be Right (And It’s Not About Two-Day Free Shipping)

Posted on 19 Jan 2017 in Professional | 0 comments

A few years ago I proclaimed to the world (OK, that might be a little grandiose)—I proclaimed to the handful of people who actually read this blog (OK, that’s more accurate)—that I had an unhealthy relationship with Chipotle. You know Chipotle. It’s the fast casual Mexican grill that has had what I’ll conservatively label a […]

Read More

Can we stop with all the jargon and really start challenging convention instead?

Posted on 26 Aug 2016 in Professional | 0 comments

Jar·gon. Noun. Defined as “special words or expressions that are used by a particular profession or group and are difficult for others to understand.” Please allow me to go on record and say that we – as marketers – should stop using jargon. It doesn’t make us sound smarter, in fact I think that it […]

Read More

Injecting New Life Into A Diminishing Brand…One Turbocharged Cylinder At A Time

Posted on 14 Jan 2015 in Professional | 0 comments

For years Acura has been saying that they would re-release the NSX, the only two seat roadster in their portfolio.  Discontinued in the late 1990’s the NSX was a hit with car enthusiasts as it was a super-performing vehicle all while being relatively price friendly…that is if you consider 90 grand price friendly.  While I […]

Read More

What Does Business School Teach You About Elevator Operation Anyhow?

Posted on 21 Oct 2014 in Professional | 0 comments

Let me just start this little diatribe by saying that I learned a great deal in business school.  I learned that I probably made a smart decision by not going to law school.  I learned that I can put my OCD tendencies to work to my benefit rather than my detriment.  I learned to be […]

Read More