Official Site of Chris Zona

Marketing, Branding, Communications, and PR Professional

...And Part Time Marathoner

Can we stop with all the jargon and really start challenging convention instead?

Posted on 26 Aug 2016 in Professional | 0 comments

Jar·gon. Noun. Defined as “special words or expressions that are used by a particular profession or group and are difficult for others to understand.” Please allow me to go on record and say that we – as marketers – should stop using jargon. It doesn’t make us sound smarter, in fact I think that it […]

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