Official Site of Chris Zona

Marketing, Branding, Communications, and PR Professional

...And Part Time Marathoner

Sometimes I think things…Aloud…And sometimes they make sense (to me)…

Posted on 13 Jul 2016 in General | 0 comments

If you know me, you know that I think a lot.  Now I’m not talking about high level thinking here people.  Usually these thoughts are just ridiculous.  Like pondering why an oxymoron like “jumbo shrimp” event exists.  I mean is it jumbo or is it a shrimp?  That just doesn’t make a whole lot of sense.

Most times these thoughts occur out loud – without regard to the fact that there is nobody on the other end of this “conversation.”  This can be mildly disconcerting to some people.  Again, if you know me, you know that this doesn’t bother me at all.

I say all that to set the stage for a conversation that I had recently.  It started as a question I posed – albeit out loud – to myself at my buddy’s handcrafted cocktail establishment, Single Brothers (If you haven’t been there you really should go).

Now many of you know that I have spent a large part of my adult life in drinking establishments.  And that is not to say that I have spent my time actually drinking there, but rather that I have – in one capacity or another – spent time working at these establishments.  I say this to make my next statement a little more relevant…

…I was sitting at the bar having a drink and I was online checking my Facebook feed to see if any of my other friends were out and about having more fun than I was (Isn’t that what Facebook is for…the Humblebrag?) and while I was scrolling, I spotted the tip jar sitting on the bar top.  This got me thinking again…

…As any good bartender knows, you “seed” your tip jar at the beginning of a shift.  This puts some visible tip money in the jar and sets a good example for upcoming patrons.  Anyone who has spent time on the other side of the bar knows this rule.  It is just what you do.

[ And not to get off on a tangent, but if you have to be “taught” to tip well, please stay home.  Just drink at home and save everyone the trouble.  Please. ]

So as I was scrolling I thought to myself, and given my propensity for being vocal, I thought aloud to everyone within a 10-foot radius, “Do you think that liking one’s own post or photo on Facebook or Instagram or whatever social media site-du jour is like seeding one’s own tip jar?”  [a sea of dumbfounded faces greeted that question – of course – but I’m used to that]

In essence, by liking your own content you would be setting a good example for all the other people who view that content and, in turn, encourage them to like that content.  Now, I don’t know if there is any research out there to support my theory, but I think that someone should run a small study and I think, when the research came back, you’d see that I am on to something.

These are just some of the random thoughts that pop into my head.  Like I said, these thoughts aren’t grand epiphanies.  But I never claimed that them to be.

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