Official Site of Chris Zona

Marketing, Branding, Communications, and PR Professional

...And Part Time Marathoner

My Thoughts On The Subject

It’s Been Awhile. A Long While. The Road Will Do That To You.

Posted on 03 Sep 2019 in Professional | 0 comments

It’s been—according to Google—607 days since I last posted on my site, and frankly that is unacceptable.  If I claim to be well-versed in helping brands grow, I certainly haven’t shown that with my own personal brand.  I will just fall back on the ages-old excuse of marketers being great at marketing everything except themselves.  Like the contractor […]

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I Think I Like It, Or At Least I Used To

Posted on 04 Jan 2018 in General | 0 comments

I do some of my best thinking when I am flying, or at least I do a great deal of thinking when I am on an airplane.  Most of the time it isn’t exactly me saving the world.  It’s usually just me taking some time while I am captive on a flying metal tube in […]

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The case for scaling slow; Focusing on growth while maintaining culture

Posted on 20 Apr 2017 in Professional | 0 comments

I am not the first person to say it, nor will I be the last.  Forget (almost) everything that you learned in business school and instead focus on people.  People are everywhere.  They are in every facet of every business on the planet.  Customers are people.  Employees are people.  And people buy things from people.  First and foremost.  So, if you focus on people you should be successful.  Right? It sounds simplistic, and […]

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My “Friend” Jeff (Bezos) Introduced Me To My Girl Alexa And Now I Can’t Live Without Her

Posted on 20 Jan 2017 in Uncategorized | 0 comments

She understands me. She knows the sports teams I follow and support. She knows how long it will take me to get from home to my office. She helps to make sure I am dressed appropriately for the weather. She knows what is up next on my calendar. When she’s around I don’t have to […]

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If Loving Amazon Is Wrong, Then I Don’t Want To Be Right (And It’s Not About Two-Day Free Shipping)

Posted on 19 Jan 2017 in Professional | 0 comments

A few years ago I proclaimed to the world (OK, that might be a little grandiose)—I proclaimed to the handful of people who actually read this blog (OK, that’s more accurate)—that I had an unhealthy relationship with Chipotle. You know Chipotle. It’s the fast casual Mexican grill that has had what I’ll conservatively label a […]

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Can we stop with all the jargon and really start challenging convention instead?

Posted on 26 Aug 2016 in Professional | 0 comments

Jar·gon. Noun. Defined as “special words or expressions that are used by a particular profession or group and are difficult for others to understand.” Please allow me to go on record and say that we – as marketers – should stop using jargon. It doesn’t make us sound smarter, in fact I think that it […]

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