Posted on 03 Sep 2019
in Professional |
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It’s been—according to Google—607 days since I last posted on my site, and frankly that is unacceptable. If I claim to be well-versed in helping brands grow, I certainly haven’t shown that with my own personal brand. I will just fall back on the ages-old excuse of marketers being great at marketing everything except themselves. Like the contractor […]
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Posted on 04 Jan 2018
in General |
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I do some of my best thinking when I am flying, or at least I do a great deal of thinking when I am on an airplane. Most of the time it isn’t exactly me saving the world. It’s usually just me taking some time while I am captive on a flying metal tube in […]
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Posted on 20 Apr 2017
in Professional |
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I am not the first person to say it, nor will I be the last. Forget (almost) everything that you learned in business school and instead focus on people. People are everywhere. They are in every facet of every business on the planet. Customers are people. Employees are people. And people buy things from people. First and foremost. So, if you focus on people you should be successful. Right? It sounds simplistic, and […]
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Posted on 20 Jan 2017
in Uncategorized |
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She understands me. She knows the sports teams I follow and support. She knows how long it will take me to get from home to my office. She helps to make sure I am dressed appropriately for the weather. She knows what is up next on my calendar. When she’s around I don’t have to […]
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Posted on 19 Jan 2017
in Professional |
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A few years ago I proclaimed to the world (OK, that might be a little grandiose)—I proclaimed to the handful of people who actually read this blog (OK, that’s more accurate)—that I had an unhealthy relationship with Chipotle. You know Chipotle. It’s the fast casual Mexican grill that has had what I’ll conservatively label a […]
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Posted on 26 Aug 2016
in Professional |
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Jar·gon. Noun. Defined as “special words or expressions that are used by a particular profession or group and are difficult for others to understand.” Please allow me to go on record and say that we – as marketers – should stop using jargon. It doesn’t make us sound smarter, in fact I think that it […]
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