Official Site of Chris Zona

Marketing, Branding, Communications, and PR Professional

...And Part Time Marathoner

My Thoughts On The Subject

Aspirations (and Aspirational Brands) Are Killing Me, And My Wallet

Posted on 15 Dec 2015 in General | 0 comments

Aspiration is the enemy of time management and my wallet, so why do I continue to pursue it? Maybe it’s an American thing.  The “American Dream”.  The “pull yourself up by your own bootstraps” mentality.  From my earliest memories it has been drilled into my head that I can be anything that I want to […]

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The Value Of Human Interaction

Posted on 26 Oct 2015 in Uncategorized | 0 comments

We are all moving so fast in this “always on, always connected” world of ours that we never take the time to interact with people around us. You disagree? You say “I interact with people all the time – prove your point Chris” Well ok. Wherever you are now, take time to look around you. […]

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I Am Tired Of Raisins Masquerading As Chocolate Chips

Posted on 16 Sep 2015 in General | 0 comments

Life is full of deception.  I am well aware of that.  We have all encountered it at one time or another.  Shifty car salesmen trying to convince us that the undercoating and 1st Place Finish are items that we need, lest our cars rust out from underneath us and our paint magically disappears.  Ron “But […]

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A Story of Reinvention.  How Does A Computer…Phone…Media…Music…Movie Company Change the Game?

Posted on 29 Jul 2015 in General | 0 comments

As a guy who works in brand management, I have learned a lot from the brands that I admire over the years.  I have learned that you can go from a running shoe company to a basketball shoe company to the world’s biggest player in athletic shoes, apparel and sporting goods (here’s looking at you […]

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You Lied To Me Chipotle. You Told Me You Were Different.

Posted on 27 Jul 2015 in General | 0 comments

Ok, let me go ahead and say it right now.  And I will say it out loud, just so that it seems more real to me…I have an unhealthy relationship with Chipotle Mexican Grill.  Yes, you, you “wolf in sheep’s clothing” fast casual chain restaurant.  I am no longer falling for your “but we are […]

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Injecting New Life Into A Diminishing Brand…One Turbocharged Cylinder At A Time

Posted on 14 Jan 2015 in Professional | 0 comments

For years Acura has been saying that they would re-release the NSX, the only two seat roadster in their portfolio.  Discontinued in the late 1990’s the NSX was a hit with car enthusiasts as it was a super-performing vehicle all while being relatively price friendly…that is if you consider 90 grand price friendly.  While I […]

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